App Store Optimization – Whats is it?

App Store Optimization (ASO) is the process of optimizing mobile apps for the purpose of achieving a higher ranking in an app store’s search results. The higher the ranking, the more visible the app will be to potential customers, which ideally leads to more downloads and installs.

ASO is similar to Search Engine Optimization (SEO) for websites—both aim to improve visibility and organic traffic by improving the rank of a page or website in search results.

There are two main types of optimization:

On-metadata

This includes all the elements you can control on your app store page, such as the app title, description, icon, etc.

Off-metadata

This includes everything else, such as app reviews and ratings, backlinks, social media signals, etc

One of the main goals of ASO is to improve a healthcare app’s conversion rate—that is, the percentage of people who see the app in the store and then go on to download and install it.

At HealthTechWiz, our primary goal is to increase organic traffic (the number of people who find the app without being directed there through paid advertising), improving visibility, and building a better brand.

“Higher Visibility + Increased Organic Traffic = Tripled New Installs”

How Does App Store Optimization Work?

Several factors contribute to an app’s ranking in an app store, and ASO strives to improve as many of these factors as possible. Some of the main ranking factors include the app’s title, keywords, description, and reviews. In addition, the number of downloads, ratings, and installs also play a role in an app’s ranking.

ASO is an ongoing process, as the app store algorithms are constantly changing and evolving. Therefore, it is important to regularly monitor and adjust one’s ASO strategy to ensure that the app continues to rank highly.

What Is Covered In The Process?

Discoverability
Make your app discoverable in app stores by adding a good description and keywords.
Downloads
Get more organic downloads and top rankings by promoting your material in the right locations.
Conversions
To improve conversion rates, make yourself more visible.
Acquisition
To improve conversion rates, make yourself more visible.

HealthTechWiz ASO Services

There are so many apps on the market that you’d be hard-pressed to find one that works for your niche. To reach your specific clients and obtain millions of downloads, you’ll need targeted marketing and app store optimization services.

We at HealthTechWiz follow a 360-degree approach to app store promotion and assist you in obtaining guaranteed success. We have cutting-edge understanding of the most up-to-date technologies, app intelligence, and marketing strategies. We may provide you with:

ASO Approach

Your app should be optimized for people to have an effective ASO strategy. We work with you from the start of the app development process through every stage, including icon, name, localization, pricing, and how we will measure app data.

ASO Approach
Paid Acquisition

Paid Acquisition

We utilize both paid acquisition techniques as well as ASO to provide the most effective outcomes. To obtain more downloads in less time, we offer AdWords, Search Ads, Social Media Promotions, and Search Engine Optimization services.

ASO Content

We have highly skilled writers that write the most effective app description, keyword list, app title, and promotional text to inform your app’s value proposition and maximize search exposure.

ASO Content
Conversion Rate Optimization

Conversion Rate Optimization

We want to see your app’s installation rate improve. We use a variety of methods and checks to ensure that our ASO approach is effective in raising your chart ranks and downloads.

ASO Analysis

We analyze app ratings, the amount of users and CTRs, as well as user reviews for your app. We run A/B Testing to test which market relevant keywords are most effective and preserve them evolving for better results.

ASO Analysis
ASO Support

ASO Support

We offer client support to respond to any bad reviews, enhance ratings, and address any concerns that may have an impact on your app’s search rankings. We also collaborate with businesses to produce 2D, 3D, and other types of videos to promote their apps.

Get App Store Optimization Services From HealthTechWiz To Enhance The New Installs